World-class reputation of Swiss watch industry largely depends on its stable quality and reliable performance. The honor which is won through wisdom and sweat by one generation after another is of course a treasure for successor in Swiss watches industry. For this reason, the Swiss watch industry brand and origin of the use of signs attached great importance to make famous brand effect and the "Swiss made" appeal complement each other to provide consumers with the best quality assurance. However, the "Swiss made" signs for the Swiss watch industry add luster as well as cause trouble. "Swiss Made" watches in the industry become the world's most stolen one of the symbols. Counterfeit products cause serious damage to the Swiss watch industry, not only affects sales, but also damages the overall image of the Swiss watch. Thus, how to tell the real Swiss made watches? There are ways. According to the first article from “Rules for Marking and Using Swiss Made Watches”, only by meeting the following three conditions, can "Swiss made", "Swiss" or any other with "Swiss" in the expression be used, namely: the movement for the Swiss production; assembled in Switzerland to complete; producers, and the final test be completed in Switzerland. Besides, according to provisions of section 2: movement assembled in Switzerland to complete; final inspection occurs in Switzerland; In addition to assembly of the price, the movement of the Swiss Original of the total price of the original price of at least 50%. Thus, the real Swiss watch is hard to buy. And, there are many high quality replica Swiss watches that are getting more and more popular.